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ATOM Story: Myanmar’s first home-grown telco

22 Jun,2022 - Yangon | 1 mins read

Every brand has their own story… Now, get to know ATOM better.

Brand ATOM, a people-first and purpose-led Myanmar telecommunications service provider, is operating on Myanmar’s fastest 4.5G network and promises to build next-generation infrastructure that will pave the way for emerging digital technologies. Progressing forward, Brand ATOM will propel Myanmar with advanced connectivity for the people to experience life beyond better.

By continuing the legacy as a Myanmar home-grown telecommunications company, Brand ATOM was officially launched early this June and the meaningful and purposeful logo was also revealed for the first time. Just as Brand ATOM stands for Advancing Telecommunications of Myanmar, its typography and double arrow logo in prominent blues represent the forward outlook that the brand envisions.

People ask what the solid lettering of the name of Brand ATOM means and we proudly want to say that it symbolizes resilience and certainty that the Myanmar people can rely on Brand ATOM’s telecom capabilities to progress forward. Meanwhile, the double arrows emphasize Brand ATOM’s determination to move towards a digitally modern future and life beyond better.

At the same time, Brand ATOM’s complementary vivid blue colors highlight the dynamic range of the company’s expertise and the cutting-edge tech one can expect from the brand’s future innovative services.   

Generally, and scientifically, an atom is the smallest, single most important unit of matter. Everything in this world has an atom at its core. For the ATOM team, the core purpose is to ensure access to essential telecommunications with affordable products and services while continuously innovating to foster inclusive connectivity.