Article

The Importance of New Year Goal Setting for Organisations

29 Dec,2023 - Yangon | 1 mins read

Author: Muhammad Ziaullah Siddiqui, Chief Executive Officer (CEO) at ATOM

As we bid farewell to the year and usher in a new one, it's an opportunity for fresh beginnings and renewed focus. At ATOM, we take this time to reflect on our journey and set goals that will shape our path forward. In this article, I would like to share why goal setting for organisations for the new year is crucial, and how it helps ATOM in navigating the ever-changing landscape of telecommunications industry.

1. Vision and Clarity: Setting goals provides us with a clear vision of where we want to go. It's about defining our aspirations and charting a course to achieve them. In alignment with our ‘Beyond Better’ vision, we plan short to mid-term goals and milestones that bring value and a positive impact to our stakeholders and communities.

2. Alignment and Collaboration: Clear goals foster alignment within our teams. When everyone understands the strategic objectives, it promotes collaboration and a shared sense of purpose, forming the foundation of effective teamwork in our organisation.

3. Continuous Improvement: Measuring our achievement at the year-end against the goals set at the beginning of the year is the most direct way of tracking our progress. In 2023, we saw growth in various areas, and our goals for 2024 will continue to guide us in continuous innovation and improvement.

4. Employee Engagement and Motivation: Setting the right goals for employees can be a powerful tool for employee engagement. When our team members see the direct correlation between their efforts and organisational success, followed by corresponding rewards, it fuels a sense of ownership and motivation.

5. Adaptability in a Dynamic Market: In an industry characterised by rapid change, adaptability is a competitive advantage. Our ability to set strategic goals that are flexible and responsive to market dynamics positions ATOM as an agile player in the telecommunications industry.

As we embrace the opportunities that the new year holds, we set goals that will continue to propel ATOM forward, contributing to our vision of creating lives and experiences beyond better for our communities. When setting goals for the new year, ensure that they align with your organisation’s core values, and don’t forget to celebrate each milestone along the way.

Here’s to a year of continuous growth, success, and fulfilling achievements for everyone. Happy New Year!