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Press Release
16 Sep,2022 - Yangon | 4 mins read
September 16, 2022, Yangon – A press conference was held on September 16th in order to commemorate ATOM's 100th day of operations in Myanmar. At the event, the ATOM team reflected on their milestones and journey so far and shared snippets about their future innovations for products and services as well as initiatives and contributions for CSR projects to the Myanmar community.
“Today is a significant milestone for our team, ATOM. I can’t even express how proud I am. The reason we’ve passed the 100-day mark and the reason we keep going beyond better is because of the evident hard work and dedication of each and every ATOM team member and the support and patronage of our subscribers. I take this opportunity to assure our subscribers our best efforts to keep providing exceptional services and remain a top operator in Myanmar for many more years to come. Reflecting on one of our commitments, we will empower the Myanmar people and business ecosystems with an excellent network, quality digital services, impactful contributions, and more of everything,” said Muhammad Ziaullah Siddiqui, Chief Executive Officer of ATOM at the event.
100 Days as ATOM Celebration: Newest Gamification - Toh Toh Sidecar
ATOM will offer more of everything including delivering high-quality, innovative digital products and services with global standards. As part of its 100th-day celebration, ATOM dispatched its newest 3D gamification, called Toh Toh Sidecar, which offers over 6 billion MMK worth of appealing lucky draw prizes in a 90-day Mega Grand Draw campaign. The interactive game is now available on the ATOM Store app and users can play to get the chance to win many grand prizes, including a brand new BAIC car, cash, and more.
Within the 90-day campaign, users can play Toh Toh Sidecar and collect Digital Ticket Coupons and the more users play, the higher the eligibility for winning seasonal prizes. Such seasonal prizes include a variety of smartphones and smart gadgets like the iPhone 13 pro, iPad Air 5, Samsung A22 5G, and more. These seasonal winners will be announced every 15 days. Not only that, but each purchase of a package or 99 Ks 1-time gameplay will give users instant telco prizes. There will be no data charges for using ATOM Store App and Playing Toh Toh game with ATOM Network.
100 Days Milestones: Offer More of Everything
In just over 3 months, ATOM has achieved some stellar milestones, which include the launch of its ATOM App Store v4.1 with its user-friendly and improved performance experience. Another notable initiative, a testimony to ATOM’s commitment to being a responsible business in line with human rights expectations, is ATOM’s collaboration with a globally reputed consulting firm. Additionally, ATOM also recently announced its Technology Trainee Program (TTP), whereby ATOM gives Myanmar youth the chance to hone their IT and technological skills in a 1-year certified program.
Commitment to Beyond Better Society
Other than exciting products and services for its customers, ATOM remains committed to contributing to the local community through impactful CSR projects. ATOM is always eager to fulfill the needs of the community and it has earmarked 3 billion MMK until the end of 2023 from an allocated corporate social responsibility fund to advance the lives of the people of Myanmar. One billion kyats will be used in order to provide quality facilities and infrastructure that are needed in monastic and orphanage schools across the nation.
In August, ATOM has respectively donated a ceremony hall and the completion of a school building to the monastic orphanage schools in Taikkyi and Thanlyin. Similarly, more donations will be held in other regions as part of “Advancing Life & Education Program.”
“I hope ATOM’s inclusive initiatives and recent training programs like the TTP and other CSR donations will truly help the Myanmar community. On this momentous 100th day celebration, I can say on behalf of the whole ATOM team that we envision beyond better life experiences for everyone, and we will continue to be a responsible business for many years to come,” said U Win Paing Kyaw, Deputy Chief Executive Officer of ATOM.
About ATOM
ATOM (Advancing Telecommunications of Myanmar) is a people-first and purpose-led Myanmar telecommunications service provider. Powered by the nation’s best 4.5G network, ATOM offers a wide range of affordable, secure, and world-class digital products and services that improve lives, transform businesses, and strengthen communities. ATOM is dedicated to continuous technological innovation and digital inclusion. Our vision is to propel Myanmar with advanced connectivity for the people to experience life beyond better.
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