Press Release

ATOM Celebrates the Mega Grand Draw Winners of its 3D Adventure Game, Toh Toh Topia!

02 Aug,2023 - Yangon | 3 mins read

• Toh Toh Topia, a series of 3D games playable within the ATOM Store App, was played more than 70 million times over the 90-day campaign period
• Game players stood a chance to win instant rewards such as voice calls, SMS and cashback, and were eligible for bi-weekly prizes and the Mega Grand Draw campaign
• ATOM handed over the Mega Grand Draw grand prizes to 20 lucky winners, which included gold prizes as well as cash prizes ranging from MMK 5 million to MMK 50 million

Yangon, Myanmar, 2 August 2023 – It was an exciting afternoon at the Junction City shopping mall on 1 August 2023, as ATOM, the provider of Myanmar’s best 4.5G network, held a ceremony to hand over the grand prizes of the Toh Toh Topia campaign. During a 90-day period from April to July 2023, an astounding 1.86 million ATOM customers played the Toh Toh Topia series of 3D games within the ATOM Store app more than 70 million times, showcasing the game's popularity and ATOM’s success in engaging its customers.

As players immersed themselves in the game series, based on adventures of the adorable Toh Toh cat character, they also vied  to win the prizes on offer valued at a total of MMK 353 million (MMK 353,000,000). At every successful completion of a game level, players of Toh Toh Topia stood a chance to win daily instant telco prizes such as voice calls, SMS and cashback. Game players who completed all three game levels were also eligible to win bi-weekly prizes such as iPhone 14 Pro Max devices (30 winners) and 1 tical gold (30 winners) which were awarded based on a lucky draw format.

In addition, those who mastered all three levels of Toh Toh Topia were granted one Mega Grand Draw ticket. Of the 976,654 eligible customers who earned Mega Grand Draw tickets, ATOM selected the top 100 finalists of the Mega Grand Draw using an electronic lucky draw system. The draw was broadcasted live on ATOM’s Facebook page on 17 July 2023.

At the ceremony held in Junction City, ATOM conducted a lucky draw to determine the Mega Grand Draw winners. ATOM handed over 20 grand prizes to the lucky winners which included one tical gold (10 winners), MMK 5 million / MMK 5,000,000 (four winners), MMK 10 million / MMK 10,000,000 (three winners), MMK 20 million / MMK 20,000,000 (two winners) and MMK 50 million / MMK 50,000,000 (one winner).

Said Ahmad Abdallah, Chief Operations Officer of ATOM, “Our mission at ATOM is to spark joy and excitement among our customers through innovative experiences, and by bringing a world of entertainment to their fingertips. We wish to extend our appreciation to all players of Toh Toh Topia and we look forward, as part of our commitment to offer Beyond Better value, to introducing new games and mobile experiences in the future.”

ATOM customers could use the ATOM network to play the Toh Toh Topia game in the ATOM Store app without incurring data charges. During the campaign period, ATOM customers received one chance to play Toh Toh Topia every day for free, and for more chances to play the games, they could purchase game packs within the ATOM Store App.

ATOM is delivering unmatched entertainment experiences through its innovative gaming offerings and services. In August 2022, ATOM introduced its first game named Golden Farm (Shwe Lal Taw) which was playable in the ATOM Store app. In September 2022, ATOM launched Toh Toh Sidecar, its first game featuring the Toh Toh cat character which was played more than 107 million times by 1.7 million customers.

In 2022, ATOM also introduced Myanmar’s first gaming platform named Let’s Play Arena (https://arena.atom.com.mm/my) which offers more than 100 casual games, tournaments, and options to purchase in-game items. Let’s Play Arena fulfils the digital gaming needs of customers, with thousands of players using the gaming services daily.

The ATOM Store App can be downloaded from the Google Play Store, Apple Store or from the ATOM website: https://www.atom.com.mm/my/personal/ATOMstoreapp.

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About ATOM

ATOM is a people-first and purpose-led Myanmar telecommunications service provider. Powered by the nation’s best 4.5G network, ATOM offers a wide range of affordable, secure, and world-class digital products and services that improve lives, transform businesses, and strengthen communities. ATOM is dedicated to continuous technological innovation and digital inclusion. Our vision is to propel Myanmar with advanced connectivity for people across the country to experience life beyond better. For more information, visit www.atom.com.mm or connect with us on Facebook and LinkedIn.

For media enquiries, please contact: communications@atom.com.mm / atom@chilli.agency