Press Release

ATOM Reports Surge in Mobile Data Use and Telecoms Services on New Year’s Eve

06 Jan,2023 - Yangon | 2 mins read

• ATOM’s network saw a surge in the use of data on New Year’s Eve
• During peak hours on New Year’s Eve, data traffic increased by 74% compared to normal daily usage
• The volume of voice calls by minutes during New Year’s Eve peaked by 265% compared to normal daily usage, while SMS traffic recorded a 287% increase

Yangon, Myanmar, 9 January 2023 – ATOM saw a substantial growth in data traffic across its telecommunication network during the peak hours of New Year’s Eve, between 9pm on 31 December 2022 to 2am on 1 January 2023.

Mobile Data Use

ATOM’s year-end data showed a 74% increase in data traffic compared to normal daily usage during the peak hours of New Year’s Eve. There was a 72% increase in 4G data traffic, 86% increase in 3G data traffic and 102% increase in 2G data traffic. The growth in data traffic was driven by an increase in the number of customers who used online platforms and mobile applications to send greetings to family and friends.

Voice and Text Message Use

The volume of voice calls by minutes during New Year’s Eve peaked by 265% compared to normal daily usage, while SMS traffic recorded a 287% increase. The ATOM network facilitated 1.75 million SMSes during New Year’s Eve.

“In the spirit of delivering #BeyondBetter connectivity and telecommunications services, our teams prepared months in advance to support the peak period in service usage during New Year’s Eve. This included upgrading facilities in sites where we knew there would be higher than usual usage and keeping maintenance work to a minimum to ensure optimal network availability & experience for customers. With each year, we are seeing increase in mobile data usage during New Year’s Eve due to increased preference to upload or share images and videos using data network,” said Yash Pal Singh, Chief Technology Officer of ATOM.

At present, ATOM operates the best 4.5G network in Myanmar, with 4G available in 90% of the 312 townships where it provides services. With an investment of USD 330 million over the next three years, ATOM is working towards future-proofing its network, transforming businesses, creating more jobs, and nurturing local talents. The company also aims to be the first telecom operator to commercially launch 5G services in Myanmar in the coming years, by leveraging its advanced network and global telecom partnerships

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About ATOM

ATOM is a people-first and purpose-led Myanmar telecommunications service provider. Powered by the nation’s best 4.5G network, ATOM offers a wide range of affordable, secure, and world-class digital products and services that improve lives, transform businesses, and strengthen communities. ATOM is dedicated to continuous technological innovation and digital inclusion. Our vision is to propel Myanmar with advanced connectivity for people across the country to experience life beyond better. For more information, visit www.atom.com.mm or connect with us on Facebook and LinkedIn.

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