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Press Release
08 Jun,2022 - Yangon | 3 mins read
Yangon, 8 June 2022 - Today marks a new era in advanced connectivity in Myanmar with the launch of ATOM (Advancing Telecommunications of Myanmar), the nation’s best 4.5G network. Guided by a people-first and purpose-led strategy, ATOM offers affordable, reliable and inclusive access to the most cutting-edge digital products and services in the market.
“ATOM is founded on the belief that everyone should have access to essential telecommunications services especially during challenging times,” said Muhammad Ziaullah Siddiqui, Chief Executive Officer of ATOM, “Our vision is to propel Myanmar with advanced connectivity so people can experience life beyond better. Myanmar’s digitalisation has been astonishing thus far but more is yet to come!”
ATOM plans to invest more than USD 330 million over the next three years to future-proof its network, transform businesses, create more jobs, and nurture local talent. The company also aims to be the first to commercially launch 5G in Myanmar in coming years, leveraging its advanced network and global partnerships in telecom.
“It’s an honour to build on a strong legacy. We aim to provide our customers with better care, technology, solidarity, unparalleled service and world-class network. ATOM will be managed purposefully and responsibly,” Zia said.
At the Experience Beyond event, ATOM pledged to make life beyond better for people in Myanmar by unlocking the opportunities in the fast-changing digital world while delivering positive impact in the community. ATOM has earmarked MMK 3 billion for corporate social responsibility projects focusing on healthcare, education and humanitarian assistance to underserved communities till end of 2023.
Beyond Better
ATOM offers high quality and affordable voice and data packages that support daily communications needs such as accessing news and information, e-commerce, social networking or staying in touch with loved ones. To serve better, ATOM’s call centre calls are completely free of charge and the digital care team is available 24/7.
“With our best-in-class app ATOM Store and our customer care team, we aim to take customer service and experience in Myanmar to the next level. Stay tuned for sweet deals, the best rewards, interactive games, and more learning and lifestyle experiences!” said Ahmad Abdallah, Chief Operating Officer of ATOM.
ATOM also plans to build next-generation infrastructure that will pave the way for emerging digital technologies such as machine learning and the metaverse. “Digitally shared universes are no longer a futurist’s dream. Myanmar should not have to wait too long to experience and enjoy the benefits of 5G,” Ahmad added.
Brand with a Purpose
The solid build of the ATOM name represents resilience and certainty that Myanmar people can rely on ATOM’s telecom capabilities to progress forward. “An atom is the smallest, single most important unit of matter. Anything and everything in this world have an atom at its core; it is the building block of life itself. The arrows in the ATOM logo reflects our determination to move towards a digitally modern future and the color combination within the icon showcases the dynamic range of the company expertise. Our core purpose to ensure access to essential telecommunications with affordable products and services, to continuously innovate and foster inclusive connectivity and be part of a digitalised world,” Zia explained.
ATOM’s three guiding principles:
People-First: Give customers a better and convenient choice, while supporting inclusive growth for all stakeholders – employees, the industry and the wider community.
Advancing Digitalisation: Deliver high-quality digital products, continuously innovating and adhering to global standards of consumer protection, data security, data resilience, privacy, connectivity and access.
A Responsible Brand: Strongly commit to clean and transparent governance that upholds human rights above all, respects Myanmar laws and regulations, contributes positive social impact, and cultivates a caring, respectful and inclusive culture.
About ATOM
ATOM (Advancing Telecommunications of Myanmar) is a people-first and purpose-led Myanmar telecommunications service provider. Powered by the nation’s best 4.5G network, ATOM offers a wide range of affordable, secure and world-class digital products and services that improve lives, transform businesses, and strengthen communities. ATOM is dedicated to continuous technological innovation and digital inclusion. Our vision is to propel Myanmar with advanced connectivity for the people to experience life beyond better.
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